Siemens' ‘Anglo‐Saxon’ strategy: Is globalising business enough?

In the 1990s German conglomerates have attempted to move towards Anglo‐Saxon business values. Siemens saw shareholder value as the key measure of competitiveness. To become more Anglo‐Saxon, the strategy of Siemens was to globalise its business and change corporate culture. These changes have proved to be insufficient. Vertically integrated conglomerates need to break up their business empires, focus on their core competencies and move towards de‐integrated networking relations if they want high stock‐market performance.