| Abstract: | Norms are fundamental constitutive elements of modern military power. Because norms influence military behavior and force structure, contemporary Western military power is produced only by interaction of normative and material factors. Two norms—the civilian casualty avoidance norm and Western societies' demand that their military forces take minimal casualties, or the force protection norm—more strongly influenced the origin, conduct, and outcome of nato's 1999 war against Yugoslavia than the material disparities of mismatched adversaries. Many actors, including the Yugoslav government and the Kosovo Liberation Army, notice the linkage of norms to Western military force structures and operational behavior and therefore strategically use norms instrumentally against states that adopt them. Such strategies generate technological and tactical responses, leading in turn to counter-responses—a dynamic interaction of material and normative factors that increasingly influence military operational outcomes. |
