The Social Psychology of Policy Analysis

This article illustrates how some of the core concepts of social psychology can increase understanding of the practice of policy analysis. Policy analysis is shown to be a form of rhetoric subject to social psychological principles of attitude change. The article argues that policy analysts are primarily concerned with changing policymakers' beliefs about the consequences of alternative policies, but that preferences for alternative policies are largely the result of values. Values are formed and modified primarily by social comparison processes, conformity pressures, and the dynamics of group decision making rather than by rational argument. As a result, policy analysts could become more effective by addressing issues of values in their analyses or by mediating the social processes that might interfere with good policy choices.