Lenovo Wrestles Dell on the Mainland

COMPETITION in the Chinese mainland between the world's number one PC maker, Dell, and China's leading computer manufacturer Lenovo has never been fiercer. Aggressive advertising campaigns are intensified by bouts of verbal jousting, and some top-level employees have even jumped ship. Dell entered the Chinese market in 1998, and in eight years, it has managed to grab a 10 percent share of the local market. Competition between the two heavyweights in the Chinese arena is best summed up as a wrestling match involving their operational modes and commercial cultures. What are the effects on the ground?

Lenovo Wrestles Dell on the Mainland