| 政府危机公关的求索:机制与方法 |
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| 引用本文： | 陶建钟. 政府危机公关的求索:机制与方法[J]. 桂海论丛, 2011, 27(3): 85-89 |
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| 作者姓名： | 陶建钟 |
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| 作者单位： | 浙江行政学院; |
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| 基金项目： | 浙江省哲学社会科学重点研究基地“科学发展观与浙江发展”研究中心2010规划课题《网络群体性事件应急管理研究》(JDZ1003)阶段性成果 |
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| 摘 要： | 政府危机公关必须从当前政府管理实践出发,在现有管理体制内探索有效的机制、原则与方法。一个有效的整合传播机制包括树立对于媒体的正确认识,建立媒体传播渠道整合机制和建立媒体传播受者整合机制。整个政府危机公关的过程,可以综合运用包括稀释焦点、议题引导、诚恳致歉、信息给喂、权威委托和网络互动等六个方法。
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| 关 键 词： | 政府危机公关 机制 方法 |
The Public Relations Pursuit of the Government Crisis:Mechanisms and Methods |
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| TAO Jian-zhong. The Public Relations Pursuit of the Government Crisis:Mechanisms and Methods[J]. Guihai Tribune, 2011, 27(3): 85-89 |
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| Authors: | TAO Jian-zhong |
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| Affiliation: | TAO Jian-zhong(Zhejiang Administration Institute Hangzhou Zhejiang 311123) |
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| Abstract: | The public relations of government crisis must proceed from the current management practice of government,within the existing management system to explore the effective mechanisms,principles and methods.An effective and integrated communication mechanism includes the correct understanding of the media,the establishment of the media integrated mechanisms of the media channel and of the media recipients.In the entire process of the public relations of government crisis,we can comprehensively use such six meth... |
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| Keywords: | the public relations of government crisis mechanisms methods |
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