E‐campaigning: what it is and how to do it

Building community support for a candidate or a cause has traditionally been the essence of grass roots advocacy within the issues management process. And while political decisions in democracies are still made by the establishment, increasingly voters are expressing their views between elections on how an issue should be settled—and those who seek to retain political power are listening and responding. Corporations now need to adopt these tactics to show community support and to gain a legitimate seat at the table when decisions are made. Copyright © 2003 Henry Stewart Publications