解读新闻性电视谈话节目与台湾选举

本文先分析台湾地区新闻性电视谈话节目产制过程与主持人的关系，以深度访谈法访谈13位主持人后归纳出新闻性电视谈话节目三个特点。再根据上述特点讨论与分析新闻性谈话节目对台湾选举的影响，指出新闻性电视谈话节目与选举的五点交互影响关联：第一，收视率影响主持人职业生涯；第二，主持人影响节目议题；第三，节目议题影响社会认知；第四，社会认知影响政党政治；第五，政党渗透影响电视媒介生态，在此五点循环交互作用下，使得新闻性电视谈话节目、主持人与台湾选举形成一种特殊的关系链。

Understanding News-related Television Talk Show and the Taiwan Elections

This paper first analyzes the relationship between the production of news-related television talk shows and talk show hosts in Taiwan, and through in-depth interviews with 13 hosts, this paper also summerizes three characteristics of news-related televisions talk shows. Then according to the characteristics and the theoretical basis of multiple influencers to discuss and analyze the effect of news-related teldvision talk shows on elections in Taiwan, this paper also points out the five points of influence between the talk shows and the e- lection： First, the ratings of the show impact the career of the host. Second, the host influences the issues talked about in the show. Third, the issues talked about on the show affect social cognition. Fourth, social cognition influences of party politics. Finally, political party infiltrates to impact mode of television media. Under the loop of interaction mentioned above five points, the host and the Taiwan election form a special relationship chain in the TV news talk show.