The TECTRA Newsletter: Implications for its usefulness as an information diffusion tool

Statement of Problem

To develop and test the usefulness of the TECTRA Newsletter, a mechanism for disseminating information about technology transfer and the TECTRA data base. Current literature was used to show the emerging importance of technology transfer and the Newsletter's role in this area.

Sources of Data

Primary data was collected from the recipients of the Newsletter. This included technology transfer agents, administrators of various municipal government departments, and some executives in private enterprise.

Conclusions Reached

It was shown that the TECTRA Newsletter created interest in the cases reported by the Newsletter, as well as awareness of the TECTRA data base. It was also shown that the Newsletter is regarded as a useful tool by readers, and should therefore be viewed as an on-going project.