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浅谈公安学术期刊的品牌意识
引用本文:陈尚坤.浅谈公安学术期刊的品牌意识[J].新疆警官高等专科学校学报,2005(4):70-73.
作者姓名:陈尚坤
作者单位:吉林公安高等专科学校,科研处,吉林,长春,130117
摘    要:为了抓住发展机遇,期刊出版业都将创立品牌作为自己的发展战略。期刊品牌的竞争,说到底是提高出版物质量的竞争。在公安学术期刊品牌发展过程中,一定要办出特色,在刊物学术风格和形象风格塑造上下功夫。要搞好选题策划,强化主编意识和编辑意识,搞好刊物的市场定位,吸引更多读者的注意力。

关 键 词:学术期刊  品牌意识  发展战略
文章编号:1672-1195(2005)04-0070-(04)
修稿时间:2005年10月8日

On Excellent Brand Establishing of Public Security Academic Periodicals
Chen Shang-kun.On Excellent Brand Establishing of Public Security Academic Periodicals[J].Journal of Xinj iang Police Officers’Academy,2005(4):70-73.
Authors:Chen Shang-kun
Abstract:To hold the opportunity to develop,the periodical pressing industries all will establish their own excellent brand,and this is a development strategy.The competition of brand means the competition of quality of periodicals.In the process of police journals' excellent brands establishing,we must make our efforts on their academic style and reputation.The planning of issues should be made well.We also should reinforce our editor-responsibility and conduct market survey well in order to attract more readers.
Keywords:academic periodical  excellent brand consciousness  development strategy
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