Affirmative action in American politics: Strength or weakness?

When Geraldine Ferraro was selected to be the Democratic Party's vice-presidential candidate, questions were raised about why she was chosen. Was her selection an outcome of affirmative action in the political arena? The research reported in this paper investigates whether the effect of Ferraro's candidacy on voting inclinations and behavior among college students was mediated by conceptions of the procedure of affirmative action. As predicted, conceptions of affirmative action (the difference between actual and threshold ratios) influenced changes in inclination to vote Democratic in response to the Ferraro candidacy. In turn, those inclinations affected voting behavior in the 1984 presidential election. The discussion focuses on the theoretical and practical importance of perceived procedural fairness in the political arena.