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Consumer perceptions of the Chinese film industry
作者姓名:Tanya  Crossman
摘    要:Going to the movies is a popular pastime in China. China Daily re cently cited a survey by the China Film Association in which forty per cent of participants listed going to the cinema as their first choice entertainment. Seeing a film came ahead of surfing the internet andwatching TV among those surveyed in big cities such as Beijing and Shanghai. Just under half of those who preferred a visit to the cinema were aged 25 orunder. Indeed, if you strike up a conversation with a young Chinese…

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