Still sucked into the body image thing: the impact of anti-aging and health discourses on women's gendered identities

Health norms have changed over the past three decades, imposing more responsibility for health onto the individual. There are gendered implications of these changes which, when combined with increasing anti-aging pressures, have the potential to intensify the disciplinary relationship women have with their bodies. This paper, based upon interviews with 14 women, examines the impact of dominant health and anti-aging discourses on women's body practices, including exercise, makeup, clothing and diet, and ongoing construction of gendered subjectivity. Findings suggest that the women in this study are motivated to do particular body practices because of their concern with having a healthy and youthful ‘looking’ body. The women's stories reveal that anti-aging and health discourses function to reinforce normative bodily demands of femininity and consequently to intensify disciplinary control of their bodies. While the pressure to fight the appearance of aging is not new, the increasing association of aging with ill health, even illness, in conjunction with the promotion of health has implications for women's relationship with their bodies and sense of self.