REPRESENTING EUROPE: THE EMERGING ‘CULTURE’ OF EU DIPLOMACY

Debate over ‘loyalty transfer’ in the European Union (EU) centres on the assumption that elite socialisation and ‘spillover’ processes lead inevitably to changes in the behaviour and identities of European officials. This article interrogates that notion by exploring how officials in the EU external delegations represent Europe. The Lisbon Treaty (2009) will transform the delegations in ways that are emblematic of the EU's evolution as a global actor. Drawing on empirical insights we examine the way EU diplomats embody the European idea and understand their role in promoting ‘the European Union interests and values around the world’. At a moment of historic transition, the article highlights some of the cultural dynamics currently transforming European diplomacy and how officials conceptualize their work of ‘delivering EU external relations policy’. We argue that Europeanization and loyalty transfer are complicated by inter‐institutional rivalries that raise problematic questions over who can best claim to ‘speak for Europe’.