| 如何着眼企业产品的劣势问题进行广告宣传——就企业产品非本质缺陷论短长 |
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| 引用本文： | 王绘乾.如何着眼企业产品的劣势问题进行广告宣传——就企业产品非本质缺陷论短长[J].天津市工会管理干部学院学报,2004,12(1):43-45. |
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| 作者姓名： | 王绘乾 |
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| 作者单位： | 天津市工会管理干部学院,天津市,300170 |
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| 摘 要： | 广告公司不仅要重视企业产品的优势,同时还应特别注意到对产品的非本质的劣势及造成原因的宣传,从而达到一般优势宣传达不到的良好效果.
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| 关 键 词： | 企业产品 优势与劣势 广告宣传 |
| 文章编号： | 1008-8636(2004)01-0043-03 |
| 修稿时间： | 2004年1月12日 |
How to Have Our Eyes on the Inferiority Problems existing in the Enterprise Products and Carry out the Advertisement Propaganda--Discussions on the Weak Points and Strong Points of the Non - essential Defects of the Enterprise Products |
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| Wang Huiqian.How to Have Our Eyes on the Inferiority Problems existing in the Enterprise Products and Carry out the Advertisement Propaganda--Discussions on the Weak Points and Strong Points of the Non - essential Defects of the Enterprise Products[J].Journal of Tianjin Trade Union Administrators‘ College,2004,12(1):43-45. |
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| Authors: | Wang Huiqian |
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| Institution: | Tianjin Trade Union Administrators' College Tianjin 300170 |
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| Abstract: | The advertisement companies should not only place importance on the advantage of the enterprise products, at the same time, they should specially pay attention to the non-essential inferior points of the products and pay attention to the propaganda for the reasons caused so that it could achieve the good effects which the general advantageous propaganda can not achieve. |
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| Keywords: | Enterprise Products Advantages and Inferior Points Advertisement Propaganda |
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