不确定性与企业战略实施中过度竞争问题分析

知识经济和全球化的发展使市场不再处于可预期的、线性的状态,管理决策日益涉及对有限理性和不确定性的分析。实施静态而非动态的竞争战略是许多企业由盛而衰的一个重要原因。"异化"了的低成本战略和创新战略不仅损害了多数公司获得利润的能力,而且将使整个国民经济远离宏观政策目标。过度的成本、创新竞争并不是核心能力,更不是提高竞争力的关键。一个国家的经济政策必须以促进国民经济有效、持续的发展为目标,引导企业走向注重持续价值增值能力之路,在促进创新的文化和建造一种持久业务的文化之间达到平衡。

An Analysis of Uncertainty and Excessive Competition in Enterprises' Strategy Application

The development of intellectual economy and globalization makes market no longer predictable and linear. Managing strategies is involving more and more analyses about finite ration and uncertainty. Carrying our dynamic competitive strategies rather than static ones makes many enterprises going from strong to weak. Dissimilated low cost and creativity strategies not only damage most corporations' ability to make profits, but also lead the whole national economy away from macro policies and goals.