Zhang Yimou：the Brand Retooled for “Red Lantern”

IN 2001, director ZhangYimou was asked to adapt his1991 film Raise the RedLantern into a ballet. Thestory, set in the courtyard of a1920s feudal household, depictsthe dysfunctional relationshipbetween three wives and theirlord and master After his enor-mously successful adaptation ofthe Western opera Turandot, thisballet scored another hit withaudiences. Within two years, theballet was staged 50 times, creat-ing a box office of over 9 million