| The Birth and Growth of a Magazine （Part 2） |
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| 作者姓名： | LU PING SHEN HAIPING |
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| 摘 要： | SOONG Ching Ling knew well that marketing is critical to the survival and success of a publication.She appointed Talitha Gerlach as marketing chief of China Reconstructs,and insisted that it set up its own distribution channels.
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| 关 键 词： | 杂志 出版物 营销 |
The Birth and Growth of a Magazine(Part 2) |
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| LU PING,SHEN HAIPING.The Birth and Growth of a Magazine(Part 2)[J].China Today,2012(3):46-47. |
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| Authors: | LU PING SHEN HAIPING |
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| Institution: | LU PING,SHEN HAIPING |
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| 本文献已被 CNKI 维普 等数据库收录！ |
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