传媒研究的四重语境:一个本土化的视角

传媒研究中的功能主义范式不能对社会中动态的、冲突的部分给以把握,也不能对处于转型期的中国社会中的传媒的相关问题作出解释。应将传媒处身的“语境”视为一种问题视野,在其中对传媒现实给以观察与解释,并从中国的社会发展所处阶段、政治经济现实和传媒生存状况等多个维度出发,重视当前传媒研究的四重语境,即前现代的社会阶段、后现代的话语氛围与消费主义思潮、传媒的受控与工具性质、传媒的商业化倾向。

Quadri-context of the Media Study: From a Nativized Point of view

Functionalist modes of media study can not settle dynamic and conflicting social problems, nor explain the problems concerning the media in a transitional period of society. We should regard the media context as the circumstances that form the setting for some events and observe and explain the reality of the media. This paper determines that attention should be paid to the quadri-context of present media study, i.e. the fore-modernist social stage, after-modernist word circumstances and consumerist thought, the control and instrumental quality of the media, and the commercial tendency of the media.