MPs and their e-Newsletters: Winning Votes by Promoting Constituency Service

Commentators are divided on the electoral effect of constituency service, whether it provides unfair advantage or has limited electoral impact. The arrival of the Internet has added to this debate. This research note considers how pioneering MPs are using e-newsletters effectively to communicate their constituency service. A web-hosted survey of subscribers to two MPs' e-newsletters, with over 1,100 respondents, was conducted. The data suggest that receiving an MP's e-newsletter did have an effect on subscribers' voting behaviour at the 2005 General Election. Rather than something to fear, this vote-winning capacity of an e-newsletter may actually encourage MPs to have more dialogue between MPs and constituents.