Techno-cultural opportunities: the anti-immigration movement in the Finnish mediascape

ABSTRACT

Horsti's article analyses how transformations in the media environment shaped the political success of the anti-immigration movement in Finland from 2003 to 2013. The qualitative textual analysis of blogs and mainstream media debates that relate to racism and the national populist Finns Party demonstrates how changes in the mediascape in general and in new media technology in particular have provided opportunities for the emerging anti-immigration movement. These changes facilitated the earlier development of the Finns Party but the fragmentation of online space later hindered the internal coherence of the movement and its integration into the populist party political family. In order to regain unity, the Finns Party performed the public scapegoating of individuals for racist speech, thus distancing itself from racism. Horsti shows that, rather than being isolated and marginal, the anti-immigration movement and the ‘uncivil’ public sphere overlap with traditional politics and the mainstream media.