交通宣传语设计的社会语言学思考

交通宣传语是公安交通管理部门为配合交通安全、交通管理工作而制作的宣传警示句、标语和口号。社会语言学强调,语言具有反映社会生活的特性,把语言现象和其他社会现象和社会意识联系起来,才能更好地发挥语言的功能。因此,交通宣传语必须紧密联系当代社会生活,切合时代的思想潮流,随着社会的发展而变化,才能充分发挥它的宣传和教育作用。

Socio-linguistic Thinking of the Designation of Traffic Propagation Logo

Traffic propagation logo is the propagation alarming sentence, poster and slogan made by public security traffic sector in order to coordinate with traffic safety, traffic rules and regulations and traffic administration work. Socio - linguistics stresses that language has the feature to reflect social life, and that by connecting linguistic phenomenon with other social phenomenon and social consciousness the function of language can give a better play. So only when traffic propagation closely links with contemporary social life, conforms to the ideological current of the times and varies with the development of the society can it give a play to its function of propagation and education.