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Nonprofit Cultural Alliances: Initiatory Qualitative and Empirical Examinations of an Emergent U.S. Phenomenon
Authors:Theresa A. Kirchner  Edward P. Markowski  John B. Ford
Affiliation:Old Dominion University, Norfolk, Virginia
Abstract:This study examines the recent spontaneous emergence of nonprofit cultural alliance organizations in the U.S. Cultural alliances are community-based associations, formed by arts/cultural organization members, which provide member interaction, collaboration, networking, resource sharing, and professional education opportunities. This research accomplishes three objectives: (1) generation of a body of knowledge about cultural alliances, (2) development of a cultural alliance member satisfaction model, and (3) quantitative analysis of member survey data to assess services provided, service quality, and member satisfaction. The results indicate that the survey instrument is an important assessment tool for use by association boards of directors and executive directors.
Keywords:Cultural alliance  member satisfaction  nonprofit  service quality  U.S. arts organizations
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