互动的大众传播与社会流行

大众传播与社会流行的互惠、互利、互制给现行大众传播体系带来了新的挑战,尽快营造良好的大众传播环境,制造"绿色"社会流行氛围已成为有识之士的共识及社会发展之必须。而提高全民审美情趣,加强文化市场管理,把握传播、流行主流是实现大众传播与社会流行健康和谐互动互补的高境界。

"Heatwave" of Mass Medium and" Windstorm" of Social Prevalence

The relationship between mass medium and social prevalence has developed to a degree of mutual favor, mutual benefit and mutual restriction, which bring out new challenge to the media system. It has become the consensus for the sensible persons and the necessity of the social development to build a pleasant environment and atmosphere. To improve all the citizens' aesthetic judgement, enforce the administration of the cultural market and master the main stream of mass medium and social prevalence are the effective ways of achiving a healthy and harmonious relationship of mutual interaction and mutual supplement.