| 摘 要： | Since the economic reforms began in the end of the 1970s, family enterprises have emerged and thrived in the People＇s Republic of China, and have contributed significantly to China＇s phenomenal growth in the last few decades. Yet, little recognition, scholarly or otherwise, was given to family enterprises in China. The author argues that such a lack of recognition of family enterprises in China has to do with various negative perceptions of family firms and entrepreneurs. Among such perceptions is the view that family enterprises are ＂backward＂ and ＂unscientific＂, and as such they need to be modernized or they will disappear. This article calls for more rigorous and ethnographic research of family businesses in China, because such research will not only afford much needed attentions to the issues unique to family businesses, but also provide a comparative case to the study of Confucian capitalism, which is believed to be an alternative to western capitalism.
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