| 《消费者行为学》情景模拟教学模式的设计与探索 |
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| 引用本文： | 曹亚东.《消费者行为学》情景模拟教学模式的设计与探索[J].学理论,2011(8). |
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| 作者姓名： | 曹亚东 |
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| 作者单位： | 南京邮电大学,经济与管理学院,南京,210003 |
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| 摘 要： | 作为市场营销专业的主干课程之一,消费者行为学突出的跨学科性、应用性等课程特征,对传统的教学模式提出新的挑战。情景模拟教学模式的引入,则大大提高了消费者行为学的课堂教学效果。从情景模拟教学的实践经验出发,对情景模拟教学模式的设计进行了积极探索,并提出了相关建议。
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| 关 键 词： | 消费者行为学 情景模拟 教学模式 |
Design and Exploration on Scenario Simulation Teaching Model of Consumer Behavior |
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| Authors: | CAO Ya-dong |
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| Institution: | CAO Ya-dong(School of Economy and Management,Nanjing University of Posts and Telecommunications,Nanjing 210003,China) |
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| Abstract: | As one of the main course,the traditional teaching model is challenged by outstanding interdisciplinary,applied feature of consumer behavior.The introduction of scenario simulated teaching has greatly enhanced the classroom teaching effect of consumer behavior.This scenario simulations from the practice of teaching experience,this paper actively explores the design of scenario simulation teaching model,and puts forward relevant proposals. |
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| Keywords: | consumer behavior scenario simulation teaching model |
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