DTC Advertising Harms Patients and Should Be Tightly Regulated |
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| Authors: | Peter Lurie |
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| Affiliation: | Deputy Director of the Health Research Group at Public Citizen in Washington, D.C. |
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| Abstract: | Like all interventions in health care, direct-to-consumer (DTC) advertising should be evaluated by comparing its risks to its benefits, in the context of the available or potentially available alternatives. The objective, of course, is to realize any unique benefits while minimizing the risks. On balance, the adverse effects of DTC advertising outweigh the still-unde-monstrated benefits of the advertising. |
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