| 浅析我国企业的品牌塑造 |
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| 引用本文： | 程书强. 浅析我国企业的品牌塑造[J]. 陕西行政学院学报, 2005, 19(4) |
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| 作者姓名： | 程书强 |
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| 作者单位： | 西安财经学院,管理学院,陕西,西安,710061 |
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| 基金项目： | 陕西省重点实验室项目(03JS031)阶段性研究成果 |
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| 摘 要： | 在激烈的市场竞争中,品牌成为企业获取竞争优势的最强武器,企业品牌的塑造已经到了刻不容缓的地步,然而我国企业在塑造品牌的过程中存在不少问题。企业应定位明确,注重特色,综合运用多种品牌营销策略,正确使用CIS策略,以期达到成功塑造品牌的目的。
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| 关 键 词： | 企业品牌 市场 CIS |
Study about the factors of brand molding |
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| CHENG Shu-qiang. Study about the factors of brand molding[J]. Journal of Shanxi Administration School and Shaanxi Economic Management School, 2005, 19(4) |
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| Authors: | CHENG Shu-qiang |
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| Abstract: | in the tentative marketing competition,Brand molding is becoming the most important factor in the process of enterprise development.But there are a lot of errors on the Chinese enterprises brand molding.In the process of brand molding,enterprise should use brand mixed marketing strategy,and use CIS correctly,so as to attend the aim of brand molding. |
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| Keywords: | brand market CIS |
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