| Abstract: | This study explores the CSR movement in India from the perspective of institutional theory and social movement theory. The paper draws important theoretical framework in the field of CSR in emerging economies. The study takes entirely new theoretical perspective of social movement theory and combines it with institutionalization to give important insights to the adoption of CSR as a law in India. Propositions are developed by drawing on the role of organizational actors and their interactions with institutional forces; and also on the interaction among the different forces. First, these interactions are examined in dyadic form and then the overall effects of these interactions are proposed. It is examined how different actors interact differently with the institutional forces, and how the dominant or competing forces interact with each other to in turn influence the actors. Another set of propositions examine how the organizational strategies shaped the CSR movement in India and how they have been or are likely to be shaped by the CSR movement in India. Implications for public affairs and policy making are drawn for CSR. |
