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Crowdfunding operations: Outreach factors in developing economies
Authors:Waleed Eid Abdel Rhman Samarah  Saleh Fahed Saleh Alkhatib
Abstract:This study aims to explore factors that contribute to the outreach of crowdfunding platforms in developing economies. Specifically, it aims to examine the perspectives of experts, funders, and fundraisers to provide several applicable recommendations to accelerate the outreach. An initial framework has been developed to fit with the developing economies; experts from Jordan were meet to validate the framework suitability; two questionnaires were developed for funders and fundraisers; crowdfunding experts from more than 10 countries worldwide reviewed and validated the methodology and the questionnaires; 833 questionnaires were collected, coded, and analyzed; analysis and statistical tests validated by statistical academic and analysis specialists. Outcomes affirm the importance of crowdfunding outreach proposed factors in developing economies with a variation between concerned parties: Experts emphasize “supervision and a regulatory framework”; funders focus on “Openness and Transparency”; and fundraisers focus on “Financial Knowledge” as essential factors to the outreach of these platforms. This study focused on the “Debit ‐based” and “Equity ‐based” crowdfunding platforms. Therefore, some findings may not be generalized to the “Donation ‐based” and “Reward ‐based” platforms. Several applicable recommendations have been suggested.
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