| Abstract: | The United Nations Sustainable Development Goals (SDGs) embrace an ambitious and wide ranging set of environmental, social, and economic issues designed to effect a transition to a more sustainable future. Although the SDGs are global in nature, there is an increasing awareness that they also have an important local dimension. With this in mind, this commentary paper outlines the characteristics of the SDGs, reviews their importance at the local level, provides some illustrations of how they are being addressed locally within North Western Europe and United Kingdom, and offers some reflections on localising the SDGs. The paper suggests that progress in launching and developing local initiatives within the United Kingdom has, to date, been limited. In part, this reflects the lack of a clear national policy framework for the localisation of the SDGs and in part, it reflects the challenges of raising awareness of the importance of local SDG initiatives and of funding such initiatives. Looking to the future, communications and public relations professionals may have an important role to play in raising awareness of the importance of the SDGs at the local level, and this may help to change hearts and minds in addressing the policy making and financial challenges. |
