Alliteration in Mate Selection: Does Barbara Still Marry Barry? |
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| Authors: | Ann Cohen Brandwein Richard E Kopelman Steven Shin Janet L Rovenpor |
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| Institution: | 1.Paul H. Chook Department of Information Systems and Statistics,The Zicklin School of Business at Baruch College,New York,USA;2.Paul N. Loomba Department of Management Department VC 9-237,The Zicklin School of Business at Baruch College,New York,USA;3.The Zicklin School of Business at Baruch College,New York,USA;4.Department of Management,O’Malley School of Business, Manhattan College,Riverdale,USA |
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| Abstract: | More than 30 years ago research found that alliteration is a factor in assortative mating (i.e., marriages). Alliterative matches were even more frequent when using nicknames than when using given names. Subsequently, researchers have confirmed the higher than chance occurrence of alliterative matches for given names. But nicknames have not been examined over the past 30 years. The present research finds support for three hypotheses. As predicted, nicknames are more associated with alliterative matches than are given names. Implications for practice are discussed. |
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