| 供应链管理在市场营销中的作用 |
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| 引用本文： | 刘伟. 供应链管理在市场营销中的作用[J]. 山西青年管理干部学院学报, 2005, 18(2): 41-43 |
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| 作者姓名： | 刘伟 |
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| 作者单位： | 广东惠州外贸学校,广东,惠州,516003 |
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| 摘 要： | 在市场营销中,建立科学的合理的高效的物流供应链,可以提高企业客户服务水平,大幅降低物流成本;同时,加强和优化供应链管理,还能创造新的市场需求,为顾客创造更多价值;供应链管理还可解决网络营销的瓶颈,使网络营销效果倍增。供应链管理已成为企业市场营销成功与否的关键一环。
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| 关 键 词： | 供应链 供应链管理 市场营销 物流 |
| 文章编号： | 1008-8997(2005)02-0041-03 |
| 修稿时间： | 2005-03-10 |
The Role of Supply Chain Management in Marketing |
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| LIU Wei. The Role of Supply Chain Management in Marketing[J]. Journal of Shanxi College For Youth Administrators, 2005, 18(2): 41-43 |
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| Authors: | LIU Wei |
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| Abstract: | Establishing scientific, reasonable and effective supply chain management in the course of marketing will improve the service provided by enterprises to their clients, and will to great extent reduce the logistical cost as well. In the meanwhile, strengthening and perfecting supply chain management will bring new needs from the market, and make more value for customers. In addition, supply chain management will solve the difficulties appear in the course of marketing online, and make it more efficient. Today, supply chain management has become the key for enterprises to succeed in marketing. |
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| Keywords: | supply chain supply chain management marketing logistics |
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