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CFI decision leaves Bitte taste for Bitburger |
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| Authors: | Elsborg Natalie |
| Institution: | Trowers & Hamlins, London Email: nelsborg{at}trowers.com |
| Abstract: | Bitburger's over-reliance on its brand strength and lack ofsubstantive evidence of similarities between its own marks andthe contested marks meant that it failed again to prevent Anheuser-Buschselling its beer under the name ‘Bud’ in Germany. |
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