Media News Evaluation and Welfare Retrenchment: The Untransparent Cutbacks of the Housing Allowance

Radical welfare cutbacks normally only occur if there is obfuscation and citizens do not notice the changes. However, the media can potentially make untransparent events known and understandable to citizens. The role of the media in welfare retrenchment has not been sufficiently theorised or studied. This article attempts to partly remedy this. Research on media's news evaluation has not been in vogue lately. The literature largely has an anecdotal or atheoretical character. Here two dimensions are identified that underlay many of the news factors on the existing checklists: form and substance. Contrary to most existing research, this article focuses on an important political topic that has not had media coverage. Such a bias is a democratic problem per se. Social policy cutbacks offer an indicator upon which one can argue that there is a mismatch between the importance of an event and the media coverage it has received. The case studies of media coverage of cutbacks discussed in this article show that the media did not expose governmental blame‐avoiding behaviour, but there is evidence that media's news evaluation gave priority to transparent events whether they were important or not. Almost nothing was written on the untransparent cutbacks of the housing allowances, but the media covered the relatively insignificant, but very transparent, repayment of the housing allowance very much. Interviews with a number of important journalists regarding their news evaluation of these events substantiate the importance of transparency for press coverage. The implication is that obfuscation of cutbacks is indeed a useful governmental strategy.