| 关于企业形象设计与导入的拓展性研究 |
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| 引用本文： | 王绘乾.关于企业形象设计与导入的拓展性研究[J].天津市工会管理干部学院学报,2012,20(2):56-57. |
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| 作者姓名： | 王绘乾 |
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| 作者单位： | 天津工业大学,天津市,300387 |
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| 摘 要： | 国际大型企业的CI发展，现已达到阶段性巅峰状态，因曲高和寡而出现发展瓶颈。国企CI战略要想优于竞争对手，跻身世界一流行列，就须对CI设计与导入进行深入的拓展性思考。
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| 关 键 词： | CI战略 企业形象 艺术设计 拓展 |
On the Expanding Research of Image Design and Leading- in of Enterprise |
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| Huiqian Wang.On the Expanding Research of Image Design and Leading- in of Enterprise[J].Journal of Tianjin Trade Union Administrators‘ College,2012,20(2):56-57. |
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| Authors: | Huiqian Wang |
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| Institution: | Huiqian Wang(Tianjin Polytechnic University,Tianjin,300387) |
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| Abstract: | CI development of the international large enterprise has reached the periodical summit,so it faces up to the turn of development.If we want our national CI strategy to defeat the competitors,we must have a kind of extensive thinking for CI design and leading in. |
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| Keywords: | CI strategy image of enterprise art design to expand |
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