从治理组织选择理论的角度解读自愿连锁

作为连锁经营的三大组织形态之一的自愿连锁在我国的发展步伐正在加快,中小零售企业将自愿连锁作为应对实力强大的外资零售巨头和突飞猛进的本土大型连锁企业的主要途径。威廉姆森的组织形态选择理论对自愿连锁进行了深入分析,可为我国中小连锁企业发展自愿连锁提供思路与策略选择。

On the Voluntary Chain from the Perspective of Williamson''''s Choice Theory

The voluntary chain(VC),one of the three organization forms of chain business,is gaining momentum in China because the medium-sized and small retail enterprises use it as the main means to compete with the large and powerful foreign and domestic retail enterprises that enjoy a quick development in China.In his choice theory of institutional forms,Williamson gives an incisive analysis of voluntary chain,which has great significance to the development of China's medium-sized and small chain enterprises in terms of their selection of approaches and strategies.