| 日本出版市场萎缩原因及应对举措 |
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| 引用本文： | 王会,刘斌. 日本出版市场萎缩原因及应对举措[J]. 日本问题研究, 2011, 0(3): 14-16 |
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| 作者姓名： | 王会 刘斌 |
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| 作者单位： | 河北大学人文学院; |
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| 基金项目： | 河北省社科基金(HB11XC004) |
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| 摘 要： | 在全球出版业整体萎缩的大背景下,日本出版业自上个世纪末开始遭遇了长达十几年的萧条。日本号称世界出版大国,它的教训与经验值得关注。通过对日本出版业市场萎缩的原因及其应对措施进行认真探析,以期为我国正在发展中的出版市场带来一些警示和启迪。
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| 关 键 词： | 极度商品化 电子出版 “走出去”战略 |
The Reason and Countermeasures of Declining Publishing Industry in Japan |
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| WANG Hui,LIU Bin. The Reason and Countermeasures of Declining Publishing Industry in Japan[J]. Japan Problem Studies, 2011, 0(3): 14-16 |
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| Authors: | WANG Hui LIU Bin |
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| Affiliation: | WANG Hui,LIU Bin (School of Humanity,Hebei University,Baoding,Hebei,071002,China) |
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| Abstract: | Under the background of global declining publishing industry,Japan's publishing industry has been experiencing the great depression over ten years since the end of last century.As one of the powerful publishing countries,Japan's lesson and experience are worth eyecatching.By analysing the reason and countermeasures of the declining publishing industry in Japan,this paper is expected to bring some warning and inspiration to the developing publishing industry of China. |
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| Keywords: | extreme commercialization electronical publishing strategy of going abroad |
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