成人高校学报竞争优势的培育

市场经济条件下成人高校学报的创新与发展，应该在充分发挥自身特色的基础上确立自己的目标市场，并制定相应的竞争策略，在市场运作的实践中培养起自己的竞争优势。其目标市场应选择在技术理论及其应用的文化层面上；其方向性策略应该是面向成人教育、面向实际工作、面向应用；其竞争优势的培育主要应从编辑队伍人才结构的整合、联络中心组织职能的延伸、设栏用稿的导向、竞争机制的强化等方面下功夫。

The Cultivation about the Competition Superiority of the Adult College Journal

In our work of the adult college journal, we should establish our objective market and lay down appropriate competition tactics on the basis of giving full play to our characteristics, so as to cultivate our own competition superiority. Our objective market should be placed on the theory and the practice of technology in the cultural establishments, our directional tactics should be faced to the adult education and our practical work. In order to cultivate our competition superiority, we should concentrate our attention on the readjustment of the talented persons in editorial departments, on the extension of the functions of joint centers, on the orientation of editing column and the selecting contributions, and on the strengthening of competition.