| 媒体事件中的网络意见领袖研究 |
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| 引用本文： | 刘明娜. 媒体事件中的网络意见领袖研究[J]. 四川警官高等专科学校学报, 2013, 0(3): 66-74 |
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| 作者姓名： | 刘明娜 |
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| 作者单位： | 四川警察学院,四川泸州646000 |
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| 基金项目： | 泸州市哲学社会科学研究规划课题《媒体事件中的网络意见领袖研究》,项目编号：LZ12A49. |
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| 摘 要： | 当危机事件转化成媒体事件的时候，新闻和媒体帮助建构了一种共享的社会危机现象，网络意见领袖“脱颖而出”。网络意见领袖的产生需有客观的媒体环境。在媒体事件中，网络意见领袖呈现阶段性的特征，并有自身独特的网络媒介能力和媒价策略。
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| 关 键 词： | 意见领袖 危机事件 舆情研判 再建构 媒体环境 |
Research on Network Opinion Leaders in Media Events |
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| LIU Ming-na. Research on Network Opinion Leaders in Media Events[J]. , 2013, 0(3): 66-74 |
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| Authors: | LIU Ming-na |
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| Affiliation: | LIU Ming-na |
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| Abstract: | When a crisis event changed into a media one, the news and media could generate a shared social crisis phenomenon, then the network leader ＂stands out＂. His occurrence needs to have objective media environment. In Media event, the network opinion leader has the periodic characteristics and the unique ability and media strategy. |
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| Keywords: | Opinion Leader Crisis Event Public Opinion Analysis Reconstruction Media Environment |
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