Using market research to convert federal technology into marketable products |
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Authors: | B F Roberson PhD R O Weijo PhD |
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Institution: | 1. Battelle Memorial Institute, Pacific Northwest Laboratories, Richland, WA
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Abstract: | This paper discusses the need for a new market-research strategy to ensure timely applications of federally-developed technology in the private sector. It emphasizes the use of market research to facilitate the conversion of new technology into marketable new products and to guide decisions regarding future directions for technology research. Market research is a widely used source of information in the private sector, but historically it has been excluded from federal research programs. |
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