商业外观的法律保护初探

商业外观的法律保护 ,旨在保护商品的整体形象 ,其将商标法、反不正当竞争法和其他民法领域的保护整合一起 ,大大超越了传统商标法的范畴。我国现有商业外观保护规定较为分散 ,其理论体系亟待进一步整合与扩展。

A Big Challenge:Legal Protection for Trade Dress

Trade dress aims to grant protection to an overall image of commodities. In spite of the outstanding territorial limitation in practice, some common trends can be found, which are of great value when analyzing the relevant institutions in China. Trade dress has been regulated in different kinds of Chinese laws, therefore, some improvement should be made to consolidate all the provisions and to broaden and enhance the legal protections.