符号:祛魅、异化与批判——工具主义思维模式下的意识形态镜像

当作为意识形态的符号话语以一种特殊的景观流连于现代性的温床之上,意义的死亡、主体的虚无变得凌乱而令人困惑。冰冷的符号背后是鲜活的社会关系、交织的利益纽带、现实的权力冲动,符号价值超越、操纵了一切现实交换。拨开符号神圣的外衣,我们看到的是商品拜物教下的符号崇拜与消费异化,是现实的人的生产消费关联,是工具主义思维模式下的意识形态镜像。

The Ideological Mirror in Instrumentalist Thinking Mode

When any symbolic discourses,a certain kind of ideology,are wandering on a hotbed of modernity in a particular form of landscape,the death of meaning and the nothingness of subject will become messy and confusing.Behind the cold symbol stand a fresh social relation,an interwoven tie of interests and a realistic power impulse.The value of symbol has surpassed and manipulated all reality exchanges.Behind the sacred appearance of symbol,we can see people’s symbol worship and consumer alienation under the commodity fetishism,the correlation of production and consumption,as well as the ideological mirror under the instrumentalist thinking mode.