网络营销--中小企业介入电子商务的切入点

我国已经迎来了电子商务在企业应用和普及的时期，但要实现完全意义上的电子商务，企业要跨过的门槛是相当高的。从我国中小企业电子商务现状和存在的问题分析中不难看出，目前我国大多数中小企业通过开展网络营销切入和实现全面的电子商务，是切实可行的选择。实际上，网络营销本身就是电子商务的基础和组成部分。

Network Marketing--the E - Commerce Contact With Small and Medium Enterprises

Though we have ushered in the age of application and popularization of E-commerce in enterprises,the realization of fully significant E-commerce,i.e. striking bargain on network is like a higher threshold for enterpises.From viewing the existing state of E-commerce in small and medium enterprises and from the analysis of the existing problems,most of small and medium enterprises make a feasible choice to contact and realize an overall E-commerce through developing network marketing.The network marketing itself is actually the foundation and a component part of E-commerce.