Jenseits von Distanz und Richtung. Die Verbundmessung von Politikpräferenzen im Vergleich mit dem Distanz- und dem Richtungsmodell des Wählens — Empirische Befunde eines Methodenexperiments

The analysis of issue voting is of central importance in empirical electoral research. In this context, policy positions of voters and parties are normally surveyed by means of bipolar policy scales developed within the spatial model of voting. Even if such policy scales are widespread, their use can be criticised for a series of theoretical and methodological reasons. Beyond this background, conjoint measurement of policy preferences is presented as an alternative mode of operationalization. Using data from a methodological experiment it is shown that (full profile) conjoint measurement is superior to the use of traditional policy scales in the proximity and the directional model of voting.