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Contribution of Online Corporate Communication to Brand Reputation among Millennials in the Vaal Region |
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| Authors: | Anna Oksiutycz Sibongile Kunene |
| Affiliation: | 1. University of Johannesburg, South Africa;2. Vaal University of Technology, South Africa, sibongileku@vut.ac.za |
| Abstract: | |
| Keywords: | brand reputation online communication reputation Millennials Generation Y corporate communication public relations South Africa consumer engagement |