Three faces of political marketing strategy |
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| Authors: | Sigge Winther Nielsen |
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| Institution: | Department of Political Science, University of Copenhagen, , Denmark |
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| Abstract: | The term strategy is appearing with great frequency in the political marketing literature. However, the concept of political marketing strategy has been criticized for being unidimensional, ill‐defined and neglecting the contingencies of strategy theories. This article argues that a minimal definition and a division of epistemological terms could respond to the outlined critique. Copyright © 2011 John Wiley & Sons, Ltd. |
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| Keywords: | political marketing marketing strategy strategy selection epistemology conceptual analysis |
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