商标权与企业名称权的冲突及立法解决

商标权与企业名称权之间的冲突产生于注册环节，而后延续到商业使用之中，造成产品标识和宣传效果上的混淆，从而使权利使用人的利益受到损害。究其法律上的原因主要表现为两种权利在设置阶段和行使阶段存在不足。为此建议立法增加“不得侵犯在先权利原则”的适用性，并在《反不正当竞争法》中增加对权利滥用情形的规制。

The rights conflicts and legislation about trademark and enterprise name

The right conflicts between trademark and the enterprise name come from the process of rights registration,then go on into the process of the performance of the rights for business.Which brought the confuse of the logo and propaganda and destroyed the interests of the users of these rights.The legal reasons of the conflicts are in the design and performance about the two rights in our law.So the legislation have to promote the application of the principle of ＂forbid infringing the previous right＂ and add the clauses about prohibiting the abuse of the rights in Law of the People＇s Republic of China for Countering Unfair Competition.