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A Self-Activation Hypothesis of Affective Reactions to Fair and Unfair Events: Evidence for Supraliminal and Subliminal Processes
Authors:Kees van den Bos  Joost Miedema  Riël Vermunt  Frederike Zwenk
Affiliation:(1) Department of Social Psychology, Utrecht University, Heidelberglaan 1, 3584 CS Utrecht, The Netherlands;(2) Staff Office Education and Applied Research, Hanze University Groningen, Groningen, The Netherlands;(3) Department of Social and Organizational Psychology, Leiden University, Leiden, The Netherlands;(4) Justice Administration, Legislation, International and Aliens Affairs Division, Research and Documentation Centre of the Dutch Ministry of Justice, The Hague, The Netherlands
Abstract:Building and extending on justice theories and work on self-regulation, the current paper proposes a self-activation hypothesis of affective reactions to fair and unfair events, stating that in circumstances in which people’s selves are activated, stronger affective reactions to fair and unfair events are more likely, compared to circumstances in which people’s selves are not or less strongly activated. Findings of two experiments indeed show that simply activating the self (supraliminally or even subliminally) amplifies affective reactions to fair and unfair procedures (Experiment 1) and fair and unfair outcomes (Experiment 2). These findings thus reveal the important role of activation of the self for understanding fairness reactions. In the discussion, we note the relevance of our self-activation hypothesis for insights into different accounts formulated in the justice domain.
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