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| Bertelsmann Book Club Terminated in China | |
| 摘 要： | ON July 14, Li Meng received a refund notice from bertelsmann China, announcing the closure of all businesses owned by shanghai ber-telsmann Culture Industry Co., Ltd., including the China book Club. ＂I felt sorry when I learned of the news,＂ says Li meng, |
| 关 键 词： | 贝塔斯曼书友会 连锁经营 营销策略 服务质量 |
Bertelsmann Book Club Terminated in China |
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| Authors: | LIYAHONG |
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| 本文献已被 CNKI 维普 等数据库收录！ | |