城市社区建设中的社区传播与社区媒体——以社区报为例 |
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引用本文: | 罗霆.城市社区建设中的社区传播与社区媒体——以社区报为例[J].中共桂林市委党校学报,2011,11(2):60-63. |
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作者姓名: | 罗霆 |
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作者单位: | 中国传媒大学媒体管理学院,北京,100024 |
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基金项目: | 北京市教委社科计划项目《北京城市社区媒体研究》(课题批准号SM201111626002)的阶段性研究成果 |
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摘 要: | 社区传播是社区建设的重要手段。社区报的立足点在于社区本身。社区报应该定位为社区居民的"生活实用手册"。为实现这一定位,应实行目标读者锁定社区中老年居民和家庭妇女、社区新闻与生活资讯并重、加强社区报采编人员的培养和培训、探索可持续发展的经营机制等策略。
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关 键 词: | 城市社区 社区传播 社区媒体 社区报 |
Community Spread and Media in Building Urban Community |
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Authors: | Luo Ting |
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Institution: | Luo Ting(Communication University of China,Beijing 100024) |
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Abstract: | Community spread is an important means in building community.Community newspaper should stand in the community.It should as a manual practical in life of resident.To realize the location,we should take the strategies such as targeted readers being run focus forward the middle-aged and old residents and housewives,laying equal stress on community news and life information,training of editor being enhanced,exploring sustainable development management mechanism. |
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Keywords: | urban community community spread community media community newspaper |
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